Keep an eye out for news and exciting new reports
Fashion Snoops (FS), the global trend forecasting agency is happy to announce the addition of Australia and New Zealand to it's SS2021 Trend Immersion World Tour
MELBOURNE - NOVEMBER 14
SYDNEY - NOVEMBER 15
AUCKLAND - NOVEMBER 18
We are happy to announce our first Trend Immersion Day in Melbourne, in the comfort of the LCI Melbourne auditorium! Join our creative community, as we come together to share leading trend insights and open our minds to the world of possibilities.
Immerse yourself in a full day of Foresight and Insight
Get empowered to take a stand on color
Be clear on how macro cultural sentiments will connect to Storytelling for the Spring 2021 season
Walk away with actionable ideas you can implement immediately
Meet and connect with like-minded creative professionals
For agenda and more details check out - https://www.fashionsnoopsevents.com/australia1
Spring 20 NYFW was by far one of the best in recent years. The schedule was more concise and streamlined, which made for a stronger overall designer lineup. What's more is that collections were beaming with joy and optimism for the season; a welcome antidote to our current climate. While we can channel the positivity through trends like bright colors, several shows brought us immersive experiences that felt like real-life mood boards, forging a deeper connection and appreciation for the clothes. Another popular conversation was that of Americana, from ultra-commercial sportswear classics to immigration and multicultural backgrounds. Emotions ran high intentionally, which also lead into clothes that make us FEEL something, like a new sensual aesthetic that borrows from lounge and intimate apparel. Let's hope the feel-good vibes progress throughout fashion month and be sure to follow along as we uncover trends that will shape our industry.....Melissa Moylan VP Creative Director, Fashion Snoops
for more click here
Self-expression and creativity have become status symbols for householders and we see an appetite for bold colour combinations on the rise. Radiating an unpretentious feeling, Mayfly (PANTONE 18-022 TCX) is a wholesome green with grounding qualities, which connects us to nature. Driven by a shift towards warmer nuances, we see mossy olive tinged greens paired with milky and burnt orange shades and deep red for Autumn Winter 2020. As Millennial consumers like to blend influences from all over the world, this palette evokes the sights and scents of exotic travel. Plush velvets, terracotta and walnut wood complement these shades for the winter season. Trend Bible to read more click here
I'm very excited to announce the Australia & New Zealand launch of Fashion Snoops world Trend Immersion seminar series this coming November.
Our first E blast brought more interest than I could have hoped for, tickets selling fast for all three cities and such a positive reaction to the event.
Please click this link to book if you haven't already
We've had a great response to the SS2021 Trend reports, so pleased to say some great new clients have come on board and love what we have to have to offer.
So please email or call to make an appointment to view
Sydney - October 17 booked out
Sydney 18 & 21 I still have a couple time slots available
Auckland - November 19-20
Melbourne - ongoing
I hope your find this of interest and feel free to forward on to your colleagues and hope that you will join us at one of these events, thanks for reading and chat soon, enjoy your day, Sharon Rae
NB: images courtesy of Anna Starmer, Luminary Colour
WE ARE ALL WORKING TOGETHER TO FIND NEW AND NATURAL REGENERATIVE PROCESSES IN THE WAY WE LIVE OUR LIVES
The messages are not trends, they are global movements which will continue to evolve and grow well beyond the SS2021 season
TREND BIBLE SS2021 HOME
Home is at the heart of everything we do. Because we centre all of our efforts on the home, we develop in-depth insight into how householders engagewith technology, food, healthcare products and their environment. How people live and what they use becomes the foundation for our projections of up to five years.
We have a deep understanding of family life, for adults and children, and how the home will have to perform to meet their future needs.
Whilst we look at a broad range of industries to track and monitor innovation, we don’t believe it makes much sense to try and forecast trends for everyone. We’re experts in our field, and providing this specialist service makes our experience very rich. We dedicate our whole team, all of the time, to scrutinising and understanding the home environment and how this will evolve.
We apply trends to the following industries:
Paint and woodcare
NEW TO FASHION FORECAST SERVICES - FASHION SNOOPS
ABOUT FASHION SNOOPS (FS)
FS is a global trend forecasting agency that helps companies harness future trends. Merging research
and IT, the company provides a collaborative trend platform for creatives - a one-stop-shop to explore
new trends, create and share new concepts. FS’s advisory group is working with global retailers and
brands in the fashion, accessories, beauty and home markets to leverage macro cultural shifts and
better their business and products
FASHION SNOOPS HEART LED FORECASTING
Doing Business the Right Way
This season marks a new and very necessary evolution of our forecasting methodology. Rather than starting the season with four thematic trends, we stepped back and questioned the true emotional drivers of change that were influencing the market, all of which ultimately lead to what consumers will want. It was in this quest that we identified four important cultural sentiments: Vulnerability, Pleasure, Symphony and Reverence.
As we attempt to find the sweet spot between intuition and data, we are also clear that our human capacity must be what we lean into to in order to result in true forward thinking. We are the creators and tech is one of the many tools for carving and confirming our foresight. It has been long debated whether powerful trend forecasting is a product of gut instinct or a straight-forward analysis of indicators. We are on a mission to find the perfect balance of both.
Forecasting for us is the ability to combine storytelling and visualization over detected patterns. It's the art of layering meaning over research and analysis. For me, the "meanings" are as important as the "patterns." For many years we have been using our qualitative research to pave the way for future seasons to come. Now we have added a layer of artificial intelligence - powered trend tracking systems to help us detect and confirm patterns. To me, though, how we spot a new pattern is less important. What I am most proud of is how we gather all the pieces of the puzzle to create one coherent picture. To do that successfully requires the use of all of the parts of the brain, led by our heart and senses. This has long been what differentiates us.
As I meet with and advise key players in the creative industry, what's very evident to me is that we have lost a key element in our creative journey - the ability to design what we LOVE and what lights us up. My commitment is to change that. Sometimes you just have to put down the spreadsheets of sell-throughs and take a moment to feel the future. We invite you to take the journey with us.
I think we can all agree that in today's world of sameness, it's time to take a stand for product that has meaning. Don't worry, there will be plenty of room for storytelling and an in-depth look into the details later on in our forecast, but before we get there, let's allow ourselves to spot the origins of how and why these design aesthetics came to be in our creative zeitgeist. By zooming out in the process just a bit, we leave you with more flexibility to focus on your brand and open the door for you to be more creative. We want to give you anything but cookie cutter trend forecasting.
I could not be more proud of what the team has created for you this season and invite you to share your feedback with us. I hope these sentiments resonate with you as much as they do for us and most of all, we hope they inspire you to create something truly amazing.
Lily Berelovich - Founder & Chief Innovation Officer
Call us for an appointment to review the service
TREND BIBLE - TREND TRACKER
TREND TRACKER - HOME SS2019
Trend Trackers demonstrate how the trend publications from two years ago are now being adopted and interpreted by the mass market.
Trend tracking is an important tool we use to not only evidence our forecasts but also to see how these trends are translated and filtered through to mass market level.This report rounds up the Trend Bible trends as spotted across UK and USA retail for Spring Summer 2019.
Click here to read HOME SS19
Click here to read KIDS SS19