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TREND BIBLE SS22 HOME & INTERIOR
Introducing Spring Summer 2022
For Spring Summer 2022, the social, cultural and emotional drivers of trends in the home will be more important than ever. We began this forecast before the arrival of COVID-19 and the subsequent pandemic, but we’ve since revisited every aspect of this forecast, making sure the trend drivers, stories and colours all reflect the kind of world we will be living in by 2022.
Whilst nobody could have predicted the pandemic or the dramatic impact it has had on our lives, what’s important now is that we understand its longer term impacts on the kind of messages, themes and products shoppers will be drawn towards. We’ve taken care to interrogate the social, economic and emotional impact of the pandemic, synthesizing this with critical issues of the day – such as
sustainability, emotional well-being and inclusivity.
The Future of Life at Home
The home itself now plays a more important role in daily life. As such, the products with which we furnish our surroundings hold great power. As householders craft new post-pandemic behaviours, the home will need to function in a broader sense, accommodating home working and socialising but also providing a much needed place of safety. With that in mind, relationships and emotional wellbeing form the central theme of all of our trends this season, from our connection to the natural world, to the power of positivity, community and the importance of quiet design.
If you’re not there already, welcome to the future.
KIDS HOME SS22
TREND BIBLE TREND TRACKER -
HOME + PANDEMIC LENS
Over the last few months, the world has been thrown a curveball. Global crises like coronavirus (COVID-19) can crop up at any time and completely change how people think and behave. While our SS20 trends were forecast way back in 2018, the methodologies we put to use ensure that the trends are well balanced and based on robust consumer foresight – meaning they will still resonate with the mood of the day. In fact, many of these trends are more relevant than ever. In many ways, this global pandemic has accelerated these trends, making the need for introspection and calm even more essential and putting focus on the home as a powerful force within our day to day lives. For this season’s Trend Tracker, the Trend Bible creative team have reviewed each trend through a Pandemic Lens as well as tracking signs of the trend in product design, providing inspiration for marketing and product teams who might need to recraft their campaigns this season. If you’d like to know more about our methodology please keep an eye on our blog and specifically take a look at this post Forecasting Trends in an Uncertain World, published 18th March 2020.
TREND BIBLE TREND TRACKER -
As part of our trend forecasting process at Trend Bible, we routinely investigate both the things we can see coming; Calculables, and the things that we can’t; Chaotics, triangulating our research to ensure our forecasts maintain their relevance over a long period of time.
In tracking our 2020 trends, we have revisited and applied a pandemic lens to our four stories - Studio Kawaii, Jardin de Luxe, Island Life and New Rhythms - and evidence the trends in major UK and US stores.
For SS22 the social, cultural and emotional drivers of trends in the home will be more important than ever. We began this forecast before the arrival of COVID-19 and the subsequent pandemic, but we’ve since revisited every aspect of this forecast, making sure the trend drivers, stories and colours all reflect the kind of world we will be living in by 2022. Whilst nobody could have predicted the pandemic or the dramatic impact it has had on our lives, what’s important now is that we understand its longer term impacts on the kind of messages, themes and products shoppers will be drawn towards. We’ve taken care to interrogate the social, economic and emotional impact of the pandemic, synthesizing this with critical issues of the day - such as sustainability, emotional wellbeing and inclusivity. The home itself now plays a much more important role in daily life. As such, the products with which we furnish our surroundings hold great power. As householders craft new post-pandemic behaviours, the home will need to function in a broader sense, accommodating home working and socialising but also providing a much needed place of safety. With that in mind, relationships and emotional wellbeing form the central theme of all of our trends this season, from our connection to the natural world, to the power of positivity, community and the importance of quiet design. If you’re not there already, welcome to the future.
SS2022 REPORTS OUT NOW
Released September 2020
SS22 COLOUR ONLINE NOW
Welcome to 2020, and what a year it will be, I feel many of us were more than happy to say goodbye to 2019, a challenging year for retailers.
I’m very happy to announce the latest AW21-22 reports are available……….. here is a short intro to each
Luminary Colour – Out of the Darkness
“Over the coming seasons, we must take time to pause, as only in stillness will we find the space to create our new path into the future. Take this time to reflect, gather your intentions, and turn inwards to find the true philosophy of your brand. Use this slow time wisely, to gather in new insights and learnings and to extend your reach to like-minded communities and manufacturers.
Do not be afraid to take a step back from the fast pace of consumer demands, for this too is changing. Listen to your brand community, connect to your own tribe through events and collaborations. Colour is no longer driven by celebrity and catwalk. Social platforms and technology are crating brace new forms of connectivity.
The word “trend” seems so outdated and empty of meaning – today our future directions must begin with social justice, the environment and politics in mind. Ideas are not fast-paced or “seasonal”, new influences evolve into a way of life. Colour and material choices we make today are grounded in sustainability and a vision of a new way of making, designing, living and consuming.
At Luminary we are creating stories which reflect the current mood and emotions of our consumers. Colour decisions have never been so influenced by ethics or the emergency of our natural ecosphere.
Choose your colours wisely, Listen to the earth speak" Anna Starmer, Creative Director, Luminary Colour
TREND BIBLE – HOME & INTERIOR
THE FUTURE OF LIFE AT HOME IN YOUR HANDS. If it can be done in, or to, the home – we’re already tracking weak signs of upcoming shifts in taste and habit around the world. Whether it’s the future of eating, decorating, playing, celebrating, cleaning or bringing up children, we apply our experience and expertise to develop those signals into clear, strong and simple trend forecasts that are easy to implement. We provide brands, companies and designers with insight, strategy and preparation for what the future of life at home may hold. Some need inspiration to fire their next idea. Others want direction to develop a clear brief or support throughout the creative process. There are those who need to sense check a concept, unite their team behind an idea or on-board a key decision maker. Whatever your need, we’ll make sure you confidently stay ahead of the game to create commercially successful products which connect with future audiences and stay true to your brand. Welcome to Trend Bible AW21.22
Please don’t hesitate to contact me to preview the reports………….
Fashion Snoops (FS), the global trend forecasting agency is happy to announce the addition of Australia and New Zealand to it's SS2021 Trend Immersion World Tour
MELBOURNE - NOVEMBER 14
SYDNEY - NOVEMBER 15
AUCKLAND - NOVEMBER 18
We are happy to announce our first Trend Immersion Day in Melbourne, in the comfort of the LCI Melbourne auditorium! Join our creative community, as we come together to share leading trend insights and open our minds to the world of possibilities.
Immerse yourself in a full day of Foresight and Insight
Get empowered to take a stand on color
Be clear on how macro cultural sentiments will connect to Storytelling for the Spring 2021 season
Walk away with actionable ideas you can implement immediately
Meet and connect with like-minded creative professionals
For agenda and more details check out - https://www.fashionsnoopsevents.com/australia1
Spring 20 NYFW was by far one of the best in recent years. The schedule was more concise and streamlined, which made for a stronger overall designer lineup. What's more is that collections were beaming with joy and optimism for the season; a welcome antidote to our current climate. While we can channel the positivity through trends like bright colors, several shows brought us immersive experiences that felt like real-life mood boards, forging a deeper connection and appreciation for the clothes. Another popular conversation was that of Americana, from ultra-commercial sportswear classics to immigration and multicultural backgrounds. Emotions ran high intentionally, which also lead into clothes that make us FEEL something, like a new sensual aesthetic that borrows from lounge and intimate apparel. Let's hope the feel-good vibes progress throughout fashion month and be sure to follow along as we uncover trends that will shape our industry.....Melissa Moylan VP Creative Director, Fashion Snoops
for more click here
Self-expression and creativity have become status symbols for householders and we see an appetite for bold colour combinations on the rise. Radiating an unpretentious feeling, Mayfly (PANTONE 18-022 TCX) is a wholesome green with grounding qualities, which connects us to nature. Driven by a shift towards warmer nuances, we see mossy olive tinged greens paired with milky and burnt orange shades and deep red for Autumn Winter 2020. As Millennial consumers like to blend influences from all over the world, this palette evokes the sights and scents of exotic travel. Plush velvets, terracotta and walnut wood complement these shades for the winter season. Trend Bible to read more click here
I'm very excited to announce the Australia & New Zealand launch of Fashion Snoops world Trend Immersion seminar series this coming November.
Our first E blast brought more interest than I could have hoped for, tickets selling fast for all three cities and such a positive reaction to the event.
Please click this link to book if you haven't already
We've had a great response to the SS2021 Trend reports, so pleased to say some great new clients have come on board and love what we have to have to offer.
So please email or call to make an appointment to view
Sydney - October 17 booked out
Sydney 18 & 21 I still have a couple time slots available
Auckland - November 19-20
Melbourne - ongoing