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  VIEW TEXTILE

  4 issues per year

  Published March/June/Septemer/December

   

  TEXTILE VIEW #87 AUTUMN 2009 THE COST OF NOTHINGAs the cost of everything tends towards zero, the notion of value is undergoing a major shift. Smart brands are re-valuating their business models – reconsidering the value of the brand and recalculating how they should charge for it.“Zero is an emotional hot – a source of irrational excitement,” argues Dan Anely, author of Predictably Irrational. “When choosing between two products, we often overreact to the free one.” And it is that purchasing reaction that is creating ever more innovative ways of marketing products and uncovering new revenue streams.The whole concept of ‘Freesumerism’ or ‘Radical Price’ can basically be divided into four sub-categories:1 Cross-subsidies (give away the razor and sell the blades)2. Advertising Supported Services (free service on radio, TV, websites subsidized by sponsors and advertising revenue)3. Freemium (a small subset of users pay for a premium version of something)4. Non-Monetary Markets (in which participants motivated by non-financial considerations develop things like open-source software and WikipediaOf course, much of this does not sound particularly new especially when it comes to cross-subsidies and sponsorship. In fact, King Gillette was already at it at the turn of the 19^th Century when he started with the concept of ‘inventing something people use and throw away’.So what’s new now? One of the most ardent supporters of ‘radical price’ is Chris Anderson, editor of Wired and author of The Long Tail and the new book Free: The Future of a Radical Price. He argues that the differencetoday is that, while, last century, ‘free’ was a powerful marketing method, this century, ‘free’ is an entirely new economic model. His thinking is largely based on the growing power of the Internet and cheaper and cheaper technology and commodities.

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  CONTENTS TV #87

  060 Haute coutureIt wasn’t exactly recessionary chic, but the latest haute couture shows played into the downbeat mood of the moment with low-key understated looks. 072 Express fashionThis season is all about looking at the commercial winners and, then, taking a moment to consider the trends, to be able to refine, elevate and bring fresh worth to each and every product for today.  SUMMER 2010084 Menswear designersThe clothes at the shows were beautiful, but is fashion a men’s priority right now? Thanks to strong shows like Bottega Veneta, Prada, Dolce and Gabbana and Dior delivering what their customer wants, it is clear that treating him right is the way ahead.  WINTER 10/11 118 Womenswear coloursColours for Winter 10/11 will set the stage for finely shaded tones. Brights won't be absolutely bright, pastels will become grey, neutrals will show hints of colour and very dark colours will be sublimated. 130 Womenswear fabricsRinging in the new without scaring away the past. Yearning for security, but wanting total freedom. Looking for structure but with casual eyes. Making the old, new. The traditions of workplace, country, home, farm and boudoir all inspire. 148 Womenswear key shapesArranged around a central axis, proportions are well balanced and very carefully considered. The seasonal inclination is towards sharpness and precision shown in exaggerated shoulders and hips, nipped in waistlines and geometric cutting, all giving a distinctly urban signal. 176 CasualwearAs designers adopt technology and functional sports fabrications are incorporated into everyday clothing, we see a new breed of consumer searching for high performance clothes that are sporty yet fashionable. 190 Menswear coloursThe colour palettes are all based around the classic neutral and functional areas, but there is still plenty of room to be clever and offer newness within these. Key this season will be the new level of taupes and greens.  200 Menswear fabricsIt’s not so much the fabrics that are new, but how you put them together – not just in the combination of items but also as patchworks and segments of a single piece. Just as garments hybridise country and sport, so fabrics mix tweed with nylon. 208 Menswear stylingThis season, we keep our messages concentrated around the more structured clothes arena. This is particularly relevant in these ever more troubled times, because it’s likely that anything with a tailored heritage will have the best chance of success at retail. SUMMER 2011246 Womenswear forecastWe are going through a period of mimesis and transmutation. Skin and fabric merge. Form prevails over matter, with drapes, rustles and puffed shapes. We investigate a wilder style of nature connected with tactile textiles. 258 Menswear forecastWe need a big fix: when you combine art with nature and add a dose of scientific aesthetics, you get a greenhouse effect of energy, an outburst of creative intelligence. 268 Print forecastWe show goodness and kindness through our words and demonstrate it with our discoveries. Art weaves it all together: all the various strands of goodness and kindness melt into one and explode in many. LIFESTYLE 284 The art of livingThe move to a blurring of codes, affected in a jovial and off-hand manner, deliberately borrowing the most identified elements of certain fashion styles for the sheer fun of ‘breaking the rules’, and shamelessly mocking bourgeois values. 292 Lifestyle It’s time to rethink our essential values, concerning our environment as well as ourselves. We need to change current lifestyle choices; the old era of individualism is giving way to one, in which we work together towards a united goal. 

   

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  VIEW 2

  Published: Mar / Sept

  2 issues per year

  Textile View2 is a sister publication to the hugely successful Textile View Magazine.  It is dedicated to the world of casual, sports and jeanswear for men's, women's and kidswear.  View2 will deliver practical and inspirational information to truly help manufacturers and retail design, make and sell urban sports products that the market really wants.  It's team of contributors all come from the industry itself with experience ranging from the latest fabric developments, through design and development to marketing and sales.  In its form, quality and level of information, View2 mirrors its sister publication with features dedicated to city updates, lifestyle, express, current and future fashion directions.

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  COLLEZIONI TRENDS

  4 issues per year

  The most complete magazine in its sector, a rich source of information on fabrics, yarns and accessories.  All the trends, atmospheres, colours and lines over a year in advance.  Reportage from international trade fairs.

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  TEXTILE REPORT

  4 issues per year

  Published: March,June,September & December

  Comprehensive trend information for the entire textile and fashion market on Premiere Vision and Expofil: Womenswear reports, street fashion, designer shows, styling and colour trend as well as fabric and print ideas, trade fair reports.

  Per issue an update and forecast of seasonal trends.

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  VIEWPOINT #24 THE FUTURE OF TRAVEL

  2 issues per year

  The travel industry is facing a very complex future. The catalysts of change are: 1. Economic 2. Lifestyle. 3. Environmental 4. Evolutionary. The economic factors are clear. The ‘AIG effect’ has left major holes in business travel decimating the airline bookings, the private jet and luxury limousine business, the conference and seminar market and corporate hotel bookings. The wealthy are also cutting back on leisure spending. The immediate fall-out of all this will be massive cut-backs in the airlines business, a halt to new hotel and holiday building projects, closer-to-home holiday travel, a revival of up-scale camping, a major re-assessment of the budget travel sector and a more whole-hearted embracing of the internet.Just as everywhere else, the economic problems go hand in hand with the major questioning of lifestyle being undergone by consumers at the moment. What is demanded at this moment of recessionary tourism is transparency and better value at all levels of the travel chain. The hospitality business now has to do what the airline business has already done – offer customers no strings attached deals, where they pay for what they want rather than all the extras they don’t. Get ready for: a rise in not only budget hotels but also luxury budget hotels; greater personalization of travel arrangements; greater ‘freeconomics’ in travel as companies learn the value of giving things away; and a bigger search for discretion destinations; and greater concern over the architectural and artistic interest of hotels.Part and parcel of this ‘simple but quality’ approach is the greater sense of responsibility and culpability in consumer decision-making. So, eco travel is one of the fastest growing areas of travel interest with an annual growth rate if 20-35 percent since 1990. Add to that a feeling of ‘last chance to see’ as in Frommer’s 2008 tour guide, 500 Places to See Before They Disappear and eco-tourism can only grow.Bad times or good times, travel thinking does move on. Experience travel will search out newer and more extreme versions; the health spa will come closer to the private hospital; educational tourism will broaden its scope to offer ‘expertisetime’ such as martial arts training with a master in China. Then there is the whole concept of virtual travel still to explore from St Martin’s Press’ The Unofficial Tourist’s Guide to SecondLife to a time (2070, according to travel operator Kuoni Advancements) when it will possible to implant any travel experience into the brain.

   

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  DRESSING

  2 issues per year

  Published: June and December

  A six monthly magazine in the spirit of a trend book which introduces notion of prints for the season. Free use of more than 450 sketches and more than 150 textile designs.

  The models are immediately accessible and give indications and inspiration for textile production.

  Every theme covers the sections:-
  Colour atmosphere, underwear, outerwear, tops, weaves, knits and accessories.

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