Fashion Snoops is now Future Snoops to match better the broad type of businesses that are covered as specialist areas, and both global and local brands work with FS:
Culture | Women | Men | Youth | Accessories | Kids | Active | Beauty & Wellness | Intimates & Swim| Home | Color |RetailLive | SociaLive | Pattern + Graphics.
We’re a futures agency for changemakers who turn ideas into impact.
As we attempt to find the sweet spot between intuition and data, we are also clear that our human capacity must be what we lean into to in order to result in true forward thinking. We are the creators and tech is one of the many tools for carving and confirming our foresight. It has been long debated whether powerful trend forecasting is a product of gut instinct or a straight-forward analysis of indicators. We are on a mission to find the perfect balance of both.
More than static insights, the Future Snoops Platform is a creative command center that mirrors your process—from spark to breakthrough innovation. AI-powered intelligence meets human instinct, helping you validate ideas, decode cultural signals, and streamline your workflow. It transforms insight into action, giving you the clarity to make informed, high-impact decisions with confidence. So you can fuel the future with your unique point of view.
"We’re not just observers of change—we’re detectives of opportunity. Followers chase trends. The curious decode them. Sure, we find answers. But more than anything, we ask better questions. We dive deep, connect the dots, and help others do the same. Because we’ve lived it. We’ve worked through the challenges. This isn’t just about keeping up. It’s about leading—with clarity, creativity, and conviction. And with human perspective intact."
Lilly Berelovich
President, Chief Creative Officer
Informed inspiration
Cut through the noise
In a world drowning in data, the challenge isn’t access—it’s clarity. True insight isn’t about more information; it’s about extracting the signal from the noise. With deep cultural intelligence and an eye for hidden patterns, we decode human behavior, turning complexity into actionable strategies.


Your Futures Pathway
From insight to impact
Our methodology follows the flow of the creative journey—to help you navigate from first spark to market. This is a living, breathing intelligence loop—powered by deep insight, proprietary AI, and an obsession with your perspective. The future isn’t dictated by us, it’s created by you.
Proven Wisdom
The edge of experience
We’ve spent 25 years helping brands and creators make culturally relevant, strategically smart decisions. Grounding bold ideas in insight, not legacy thinking or gut instinct. Our process is transparent, rigorous, and deeply human. Because that’s what our world needs more of
