NEW SS27
SEASONAL REPORTS
LUMINARY COLOUR
#33 Devotion
Certain Colours act like a magnetic force, completely taking us over and drawing us inwards, we are mesmerized.
Beautiful light filled iridescent golden hour sun shimmering on the Aegean Sea. Maridold garlands in a temple in Mumbai at dusk, flower petals drying on a beach in Goa. These are the elements of this book, the threads that I have chosen to follow and weave together
Seemingly disparate yet linked through human endeavor, craft and colour.
​
KIDS SS27
SS27 celebrates a return to tangible, experiential childhood -
where imagination, independence, and hands-on discovery reclaim space from screens. Across playful, outdoor, and family-focused experiences, the season champions real-world engagement, emotional learning, and connection to nature. Defining movements include Gen Alpha’s preference for unstructured, unsupervised play, hybrid experiences blending digital and physical
activity, and a rising wellbeing economy focused on shared family fitness and adventure. Free Play Fridays, the 2027 Bluey film, and the first Olympic
Esports Games highlight the growing interplay between mindful screen use, active lifestyles, and consequential learning.
Design directions reflect these values: playful silhouettes, relaxed oversized fits, technical fabrics paired with vintage aesthetics, and handcrafted textures. Seasonal palettes feature golden hour and earthen tones, layered natural hues
and energetic glowing highlights set against unseasonal darks. Prints and graphics celebrate exploration, nature, storytelling, and sports, supporting collections that are tactile, versatile, and rooted in experiences children want to live, not just wear. Together, these themes provide a versatile, emotionally rich roadmap for engaging a kidswear market increasingly shaped by curiosity, playfulness, and mindful experiences.
Design, sales, and marketing teams can harness this season’s focus on storytelling, outdoor adventure, and hands-on learning to create compelling, authentic product narratives.
Contact us to get a preview the SS27 KIDS Report for a hint at what’s to come.....​​
​
MENSWEAR SS27
For SS27 menswear, the season is shaped by a strong emotional undercurrent and a renewed focus on identity, tactility, and authenticity, driven by our macro theme: The Renaissance of real.
Three defining movements drive the season.
First, our big idea Sensorial design takes hold as consumers crave physical engagement and emotional resonance - brands are challenged to create products that are felt, not just seen.
Second, Trad Transcends responds to the evolution of masculinity, encouraging expressive, playful styling free from outdated norms.
Third, Anti-Culture sees sustainability and timelessness take centre stage, as consumers turn away from fast fashion toward meaningful garments.
Design direction is characterised by tactility and depth: raw, unprocessed fabrics, modular functionality and crafted imperfections. Key materials include dry-handle linens, textured cottons and coated surfaces. Shorts dominate, with extremes in proportion - from thigh grazers to oversized Bermudas, while tailoring is softened and unstructured. Innovative details such as asymmetrical closures, deep plackets, and unconventional pockets keep classic garments feeling modern and intentional. Together, these themes offer a versatile and emotionally intelligent roadmap for engaging with a menswear market increasingly defined by depth, diversity, and intention.
Sales and marketing teams can lean into this season’s emphasis on storytelling, physicality, and sustainable luxury to drive compelling product narratives across all market segments.
Contact us to get a preview the SS27 Menswear Report for a hint at what’s to come.....​​
_Page_001.jpg)
​
OUTDOOR LIVING SS27
This focussed extension of our main Home trendbook explores three themes for Outdoor Living for the SS27 season. Covering look and feel, colour, materials, form, planting, print and key product capsules, we provide all the inspiration you need for creating impactful outdoor living collections this season​​​
​
WOMENSWEAR SS27
SS27 will be a season of sensory celebration.
Consumers are showing signs of rebelling against algorithmic sameness and a desire to engage with the physical world.
For womenswear, the focus has turned to:
➞ Touch First: Soft fluid silk next to sharp leather, hand‑finished embroidery that feels unique and human.
âžž Visual Impact: Ballooned shapes, exaggerated pleats and pops of eclectic reds
âžž Organic Echoes: Prints that mimic sea creatures, florals and geological textures
Contact us to get a preview of our SS27 Womenswear Report for a hint at what’s to come.....​​
​
COLOUR SS27
What’s inside?
Trendhub’s topline Colour publication distils and translates Macro concepts into resonant narratives that anticipate future buying behaviours.
Offering early, cross-category colour direction, we enable brands to connect cultural context with emotionally-driven, trend-relevant palettes, helping to bring the future into focus through colour and design for SS27
​Ready to see what’s next?​
MACRO #4
What’s inside?
Our SS27 Macro Book and Colour Publication reports are strategic extensions of your seasonal planning.
The Macro Book outlines key cultural shifts and emotional drivers shaping future consumers, offering clear direction for brand, product, and storytelling. The Colour Publication delivers forward-thinking, emotionally resonant palettes grounded in global insight - empowering confident, creative decisions across design and marketing.
Ready to see what’s next?​
​
​
HOME SS27
What’s inside?
✅ The season’s essential colours, fabrics, and finishes
✅ Moodboard-ready tools to speed up your workflow
✅ A clear, commercially driven narrative to guide your range
Offering 5 key seasonal themes, key colour trends. Including an overview of seasonal influences, design elements, and essential trends, alongside insights into broader consumer shifts and must have details that shape the season’s direction.
From botanical objects to nostalgic florals and cocooning comfort, we’re tracking exactly where the home space is heading next.
Ready to see what’s next in home?
​
​
​
ACTIVE SS27
Offering 5 key seasonal themes, key colour trends. Including an overview of seasonal influences, design elements, and essential trends, alongside insights into broader consumer shifts and must have details that shape the season’s direction.
​
​
TRENDHUB
Home, Active, Womenswear, Menswear & Kids
for AW26/27 reports are available now
Each report offers key seasonal themes, key colour trends.
Including an overview of seasonal influences, design elements, and essential trends, alongside insights into broader consumer shifts and must have details that shape the season’s direction.
Also available new Lingerie & Sleep AW trends, recent reports for AW25/26 from Modefabriek and CIFF. Catwalk Round up, Pre-Fall and Resort 2025, King Pins, Prevmier Vision, Maison Object and more.......
​
​