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Latest Releases

SHOWING SS25 & AW24.25

 

TRENDHUB - AW25.26

  • BEAUTY - RELEASED

  • ACTIVE -  RELEASED

  • HOME   -   RELEASED

  • WOMENS - DUE EARLY JANUARY 2024

  • MACRO  (BOOK 3) - DUE LATE JANUARY 2024

  • MENS - DUE EARLY FEBRUARY 2024

  • KIDS  - DUE EARLY MARCH 2024

  • YOUTH - DUE MID MARCH 2024

     

FASHION SNOOPS - AW25.26 

 

LUMINARY COLOUR

  • ISSUE 30 (AW25.26) - DUE MID FEBRUARY 2024

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TRENDHUB

AW 25.26 & SS 25

Trendhub is smart forecasting that combines the what, the how, and - most importantly- the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.
Trendhub is the ready-to-buy trend division of BDA London. Our digital trendbooks provide a comprehensive guide for the season. We outline the fundamental shifts in consumer behaviour, relevant to the market, providing in-depth context to our seasonal themes.

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Luminary SS25

EDITION #29  

KINSHIP

"The stories in this book are deeply rooted in our kinship with Gaia. At May Day we dance to herald the unfolding of new green shoots of Spring, welcoming in the light and the end of winter. We then are drawn to the Mediterranean Sea, we honour her clear greenish-blue depths. And as we enter High Summer, the Solar rays intensify and heat up, forcing us to retreat indoors, to protect, to go slowly. Hot fire oranges and scorched Earth browns call to us, demanding our attention and deep love.

The planet needs us to build a kinship of co-creation, an interconnected, kindred global family of makers, inventors, business leaders and dreamers."

Luminary AW24

EDITION #28  

RE-ENCHANTMENT

Finding magic in the everyday.....
To be Re-enchanted is to look with new eyes, to live with longing and with the utmost care.

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Fashion Snoops

Every season, we identify four Cultural Sentiments to help clients understand what consumers are feeling and why. Not only do these Sentiments utilize consumer emotions as a barometer for the wider cultural climate, they are the first step in understanding your consumer and creating relevant product that matters. 

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