SHOWING AW25.26 & SS25
TRENDHUB - AW25.26
BEAUTY - RELEASED
ACTIVE - RELEASED
HOME - RELEASED
WOMENS - RELEASED
MACRO (BOOK 3) - RELEASED
MENS - RELEASED
KIDS - DUE EARLY MARCH 2024
YOUTH - DUE MID MARCH 2024
FASHION SNOOPS - AW25.26 - PUBLISHED
ISSUE 30 (AW25.26) - DUE LATE FEBRUARY 2024
AW 25.26 & SS 25
Trendhub is smart forecasting that combines the what, the how, and - most importantly- the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.
Trendhub is the ready-to-buy trend division of BDA London. Our digital trendbooks provide a comprehensive guide for the season. We outline the fundamental shifts in consumer behaviour, relevant to the market, providing in-depth context to our seasonal themes.
"The stories in this book are deeply rooted in our kinship with Gaia. At May Day we dance to herald the unfolding of new green shoots of Spring, welcoming in the light and the end of winter. We then are drawn to the Mediterranean Sea, we honour her clear greenish-blue depths. And as we enter High Summer, the Solar rays intensify and heat up, forcing us to retreat indoors, to protect, to go slowly. Hot fire oranges and scorched Earth browns call to us, demanding our attention and deep love.
The planet needs us to build a kinship of co-creation, an interconnected, kindred global family of makers, inventors, business leaders and dreamers."
Finding magic in the everyday.....
To be Re-enchanted is to look with new eyes, to live with longing and with the utmost care.
Every season, we identify four Cultural Sentiments to help clients understand what consumers are feeling and why. Not only do these Sentiments utilize consumer emotions as a barometer for the wider cultural climate, they are the first step in understanding your consumer and creating relevant product that matters.
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