Luminary
Issue #31 | HUETOPIA
This issue see’s the Luminary team given the report a refresh with;
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an updated graphic layout and type choice
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additional colour spreads at the beginning of each theme
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supporting pattern pages for each theme
TRENDHUB
AW 25.26 & SS 25
TRENDHUB SS26
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Trendhub is smart forecasting that combines the what, the how, and - most importantly- the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.
Trendhub is the ready-to-buy trend division of BDA London. Our digital trendbooks provide a comprehensive guide for the season. We outline the fundamental shifts in consumer behaviour, relevant to the market, providing in-depth context to our seasonal themes.
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Every season, we identify four Cultural Sentiments to help clients understand what consumers are feeling and why. Not only do these Sentiments utilize consumer emotions as a barometer for the wider cultural climate, they are the first step in understanding your consumer and creating relevant product that matters.
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